Marti Barletta
Thw World's Foremost Speaker on Marketing to Women. Author, Consultant
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Marti Barletta describes her business value as the "world's foremost speaker on marketing to women." I agree with this assessment and would advise others that she's more than an energetic and insightful speaker (which I've seen in action); she is a marketing strategist, creative thinker and consultant bringing to her clients well-rounded expertise in all marketing communication functions. This is someone who has "walked the walk" through all aspects of her career, prior to becoming the most respected expert on marketing to women. Her credentials include a pedigree marketing education from Wharton and years of formative training with Foote, Cone & Belding and Frankel. The latter company is one of the foremost promotions agencies in the world, and I had the opportunity to execute many of Frankel's promotions for McDonald's when I handled the account in Colorado. Anyone with a Frankel track record has my respect, and especially Marti as VP of their packaged goods business (also developing their marketing-to-women initiative, Frankly Female). When you consider hiring a C-level speaker, it's comforting to know that they are the thought-leader in the discipline and have passionate speaking skills. It's even more reassuring to know that this individual has a remarkable record of success conceiving and executing some of the most complex and trendsetting marketing programs -- in other words, a thinker and a doer. That is simply a rare combination and why I would recommend Marti Barletta to any conference organizer, meeting planner or association executive, anywhere. Her depth will make all the difference in your success.
June 2004, Breckenridge, Colorado
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Marti Barletta helps organizations get smart about marketing to women. She is the author of the groundbreaking book, Marketing to Women, which is now available in 15 languages, and co-author with Tom Peters of Trends (July 2005), who named her MVP/BizGuru of 2005. Her new book, PrimeTime Women(TM): How to Win the Hearts, Minds, and Business of Boomer Big Spenders, breaks the story on the unprecedented buying power of women in their prime (ages 50-70) and details why this "silver bullet" segment is the prime source of business growth for the next two decades. A Wharton MBA, Barletta founded her consulting think tank, The TrendSight Group (www.TrendSight.com), to help companies pull ahead of the competition by boosting their marketing, sales, recruiting and retention effectiveness with women. The TrendSight Group consultants are senior-level marketers with strong backgrounds in advertising, branding, consumer research, affinity marketing and sales training who help Marti develop and deliver client solutions. Using her proprietary GenderTrends(TM) model, they generate ideas that connect with women consumers, corporate executives and business owners. The firm's clients have included Wachovia, Neuberger Berman, Deloitte Consulting, Volvo, Mercury, Ford, Trade Secret, Toys R Us and Logitech. Marti currently serves on the advisory boards of Embrace Pet Insurance, Grand Magazine, Invincibelle and Boomer!TV and is a member of the distinguished Women Gurus Network and the Women Presidents' Organization (WPO) and is certified by WBENC - The Women's Business Enterprise Council. As the recognized international authority on marketing to women, Barletta is frequently quoted on CBS Evening News, ABC Money Matters, MSNBC's Squawk Box and NPR's Talk of the Nation, as well as in the Wall Street Journal, New York Times, Fast Company, Business Week, Entrepreneur and many other publications worldwide. She writes regularly for AdAge, Marketing Profs and the Boomer Project. Her dynamic style, command of her subject and passion for her topic make her a popular speaker at corporations and conferences. Combining gender expertise, marketing experience and a lively sense of humor, she delivers eye-opening insights that audiences find enlightening, entertaining and actionable.
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Marti Barletta describes her business value as the "world's foremost speaker on marketing to women." I agree with this assessment and would advise others that she's more than an energetic and insightful speaker (which I've seen in action); she is a marketing strategist, creative thinker and consultant bringing to her clients well-rounded expertise in all marketing communication functions. This is someone who has "walked the walk" through all aspects of her career, prior to becoming the most respected expert on marketing to women. Her credentials include a pedigree marketing education from Wharton and years of formative training with Foote, Cone & Belding and Frankel. The latter company is one of the foremost promotions agencies in the world, and I had the opportunity to execute many of Frankel's promotions for McDonald's when I handled the account in Colorado. Anyone with a Frankel track record has my respect, and especially Marti as VP of their packaged goods business (also developing their marketing-to-women initiative, Frankly Female). When you consider hiring a C-level speaker, it's comforting to know that they are the thought-leader in the discipline and have passionate speaking skills. It's even more reassuring to know that this individual has a remarkable record of success conceiving and executing some of the most complex and trendsetting marketing programs -- in other words, a thinker and a doer. That is simply a rare combination and why I would recommend Marti Barletta to any conference organizer, meeting planner or association executive, anywhere. Her depth will make all the difference in your success.
June 2004, Breckenridge, Colorado
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