Iconoclastic Marketing, Branding & PR Expert, "Trendspotting" & "Punk Marketing"
Richard Laermer is a multimedia journalist, world-renowned public relations pro, sought-after keynote speaker and consultant, blogger and co-author of Punk Marketing: Get Off Your Ass and Join the Revolution. He also hosted TLCs reality TV show Taking Care of Business, as one of the expert entrepreneurs who helped fledgling small businesses reinvent themselves for success through smart and edgy advertising and marketing campaigns.
Richard Laermers other books include the award-winning Full Frontal PR: Getting People Talking About You, Your Business, or Your Product and trendSpotting, which has been described as an invaluable trend reference guide for the new millennium. His latest publication, entitled 2011: Trendspotting, is a business book for the next decade.
Richard Laermer has also written for the likes of The New York Times, New York Daily News, Reuters, USA Today, Chief Executive, and Us Weekly. His columns on marketingand PR appear in Ad Age, AdWeek, and PR News. He currently pens the BadRelease.com blog - considered the PR industrys watchdog - and is a featured blogger on The Huffington Post and a contributor to CNNs Money.com.
On radio, Richard Laermer is well known as a witty and biting commentator for NPRs Marketplace, and has appeared on Minnesota Public Radio as The PR Professional, dissecting how marketing geniuses create stories in the media.
As a media and marketing trends consultant, Richard Laermer speaks to corporate groups and management conferences, hosting seminars for Virgin Airways, Ziff-Davis, UPS, National Association of Realtors, International Association for Exhibition Management, and others.
He has wowed mammoth audiences and intimate groups alike, with seminars and keynotes for civic organizations, marketing groups, PR and sales forces, and corporate gatherings. Richard Laermer has also been the keynote speaker for international conferences in India, Turkey, Estonia, Brazil, Guatemala and Canada.
Richard Laermer can be booked together with Punk Marketing co-author, Mark Simmons or solo, and is available for workshops.
Richard Laermer founded RLM Public Relations in 1991 when he recognized companies' increasing need for effective media representation. Specializing in Punk Marketing and forward-thinking uses of the media, his firm helped to launch numerous legendary internet-era companies, such as SonicNet, SportBrain, Kozmo.com, LowerMyBills, and Investorama.
Richards clients include Time Inc., Consumer Reports, Pando Networks, ClearOne, Headway Corporate Resources, Fujifilm, Answers.com, Bluefly, Discovery Health Channel, and E*Trade, among others.
Richard Laermer was inducted into the PR Hall of Fame in 2007.